Welcome back to the journey!!!
Today we have to talk about one of the most important parts of the process. Not being able to identify the target audience would be a huge lose due to the fact that we would market it to the wrong people and get no sales. My group and I believe we have found our perfect target audience. We are going to have a funny film, with anticipation and excitement. It consists of a group of friends that throw a party when their parents aren't home.
With all of that information, we assessed that we would target an audience of neutral gender from the ages of 13-21. We would market our film a lot through TikTok because it is the social media platform that this generation is mostly one. It wouldn't be wise to market our film in Facebook because no one from that age range uses that platform. We will get into the more specifics of our marketing strategies at another time.
Until next time!!!
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